Tips for Ranking Higher for "Near Me" Searches
More than ever, mobile and desktop users are searching local using "I have" qualifiers. And even if they do not, search engines are very kind to offer auto-suggestions. The "me" event is increasing, and local businesses are scrambling to customize their website content to accommodate these kinds of searches. Although "I have" searches are not a big part of local searches, but they are valuable because they show local intentions. In other words, they represent high quality traffic for your local business. Many business owners think that to be included in the "I have" search results, they should be close to the searcher. But this is not always the case. See examples below. Although Bob Evans is close, the John David is at a higher position. Why? Better Google Reviews According to a study conducted by Search Engine Land in 2016, with this factor, you can put a big difference in the ground in the local search results with keyword and locat...