Tips for Ranking Higher for "Near Me" Searches

More than ever, mobile and desktop users are searching local using "I have" qualifiers. And even if they do not, search engines are very kind to offer auto-suggestions. The "me" event is increasing, and local businesses are scrambling to customize their website content to accommodate these kinds of searches.





Although "I have" searches are not a big part of local searches, but they are valuable because they show local intentions. In other words, they represent high quality traffic for your local business.
Many business owners think that to be included in the "I have" search results, they should be close to the searcher.
But this is not always the case. See examples below. Although Bob Evans is close, the John David is at a higher position. Why? Better Google Reviews According to a study conducted by Search Engine Land in 2016, with this factor, you can put a big difference in the ground in the local search results with keyword and location Layenne backlinks and internal links.

Tips for high search rankings for "I have"


Therefore, based on the available research, what steps can you take to improve your visibility for these types of searches? To start today, here are seven active items.

1. Get Google reviews. Encourage customers to leave a review on your Google business listing (but do not bribe them). Research indicates that Google reviews can affect the placement of your business in Google listings viewed in the above example.

2. Add "to me" in the tags of your placement pages. This will include your metadata, such as page title and description, which appears in the <head> code of your web pages.

3. Add "My Closet" (and other popular keyword variations like "Closest Me" or "Nearby") in the page text of your Place Page (pages).

4. Add "to me" in the anchor text of internal link within your pages. If your business has more than one location then this store is especially important on locator pages. Embeding a Google Map can also be helpful for each place page.

5. Add "me" in the page url.

6. Get backlinks (incoming links to your web pages) with anchor text on your place pages, which includes your city and state.

7. Follow the above steps like "Around" or "Closest".
In addition to the above steps, be sure to include your city and state in the link and URL wherever relevant.

Need some help rankings in search results? We are here for you! For more information about how our SEO services can help you, call us or contact us online.


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